Bounce Back Hair Treatment
A playful hair care identity designed to restore damaged curls and celebrate the personality of every curl pattern.
Time Frame:
5 Weeks
Category:
Brand Design - Cosmetics
My Role:
Brand Designer
Creating a hair care identity that celebrates every curl.
Bounce Back is a hair care brand created to restore and protect damaged wavy and curly hair while celebrating the individuality of every curl pattern. The brand focuses on clean, fragrance-free products designed to repair damage, enhance natural texture, and encourage confidence.
I developed a playful and adaptable visual identity centered around movement, individuality, and inclusivity. The identity system uses variations of the logo to represent different curl types, supported by an energetic color palette and expressive typography. The system was then extended across product packaging, advertising, and other brand applications to create a cohesive experience at every touchpoint.
Finding the Bounce
Building an identity around movement.
The identity takes inspiration from the movement and personality of curly hair. I explored playful letterforms, curl-inspired shapes, and different ways of expressing “bounce” before developing a visual direction that felt energetic, expressive, and connected to the brand's focus on healthy curls.
Designed for Every Curl
One identity, different curl personalities.
The identity was designed to adapt across wavy, curly, and coily hair. I created variations of the primary, secondary, and tertiary marks using different curl-inspired forms, allowing products to reflect the hair type they're designed for while remaining unmistakably Bounce Back.
A Bright & Bouncy System
Color and type bring the brand's energy to life.
A vibrant palette of orange and pink gives Bounce Back its energetic personality, while cream and deep plum provide balance and contrast. Paired with expressive typography, the system creates a playful visual language that feels confident without losing the sense of care behind the brand.
Care for Every Curl
Bringing the identity from brand system to bottle.
I extended the identity across a range of hair care products, creating a packaging system that could distinguish different formulas and curl types while maintaining a recognizable Bounce Back look. I then brought the designs into physical form to photograph the collection in real-world settings.
Beyond the Bottle
Extending Bounce Back into everyday brand touchpoints.
I extended the identity into marketing and customer touchpoints to explore how Bounce Back could communicate as a complete consumer brand. Across advertising, social content, and branded collateral, the visual system remains bold, recognizable, and consistent.
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